I AM NOT A SOCIAL MEDIA INFLUENCER (AND WHY THAT SHOULD MATTER TO YOU)

WHY I'M NOT A SOCIAL MEDIA INFLUENCER

Hey [First Name],

I was scrolling LinkedIn last week and saw a guy I know posting five times a day.

Motivational quotes. Market hot takes. Carousel posts about the seven secrets to wealth.

He is crushing it on social media. 150K followers. Thousands of likes on every post.

My first thought was: when does he actually run his business?

So I checked his track record.

Three deals closed. Total.

Meanwhile, the operators I know who have done 50 or more deals? You have never heard of them. They are too busy building to post five times a day.

THE BEST OPERATORS ARE QUIET

I have invested in or partnered with dozens of operators over the years. Here is what I have noticed.

The most successful ones are not the loudest on social media.

The syndication operators who have returned 12 to 15% IRR over five to seven years post maybe once a quarter. The private equity guys I know who have built $50 to $100 million portfolios do not have podcasts. They do not speak at conferences. They are focused on one thing: executing deals and returning capital to investors.

The operators who need money post the most.

The operators who have money post the least.

THE CONFERENCE CIRCUIT RED FLAG

I used to speak at real estate conferences regularly. BiggerPockets events. Mastermind groups. Investor summits.

Then I started noticing something. The best operators I knew were not on those stages. They were too busy closing deals.

The people on stage were often the ones who needed to be there. Their business model required constant marketing because their track record was not strong enough to attract capital on its own.

Some speakers are genuinely accomplished and want to teach. I am not painting everyone with the same brush. But a lot of conference speaking is capital raising dressed up as education. The operators who do not need that are back home underwriting the next deal.

HOW I THINK ABOUT CONTENT

I post from an operator standpoint, not an influencer standpoint.

That means I only write about what I am actually doing. The market updates in this newsletter come from the loans I closed this quarter. The underwriting insights come from 60 plus loans funded since 2020. The investment strategy comes from my own portfolio allocation, not from what performs well on an algorithm.

It also means the business comes first. 42 Solutions is a lending business, not a content business. If I have to choose between underwriting a loan and creating content, the loan wins every time.

I would rather fund 60 loans with zero defaults than have 60,000 followers.

THE QUESTION YOU SHOULD ASK EVERY OPERATOR

When you are evaluating someone to invest with, ask yourself this: if they are making so much money doing the thing, why do they spend so much time and energy being a social media influencer?

If your deals are returning 15 to 20% IRR consistently, why are you on stage every month pitching?

If your track record speaks for itself, why are you spending 30 hours a week creating content?

I am not saying everyone who produces content is a fraud. Some operators are genuinely successful and use social media smartly for exposure. But in my experience, the most successful operators I know are not the loudest ones online. They are building.

WHAT THIS MEANS IF YOU ARE EVALUATING 42 SOLUTIONS

I am not going to post every day. I am not building a massive following. I am not trying to be an influencer.

I am trying to be a lender. A really good one.

One who underwrites conservatively at 70% LTV in first position, funds deals operators actually need, and has produced zero principal losses across 60 plus loans since 2020.

That track record was not built on social media. It was built on showing up, doing the work, and protecting investor capital quietly and consistently.

If that is the kind of operator you want to invest with, let's talk.

If you would rather invest with someone who has 100K followers and posts motivational quotes five times a day, I understand. That is just not me.

And I am completely okay with that.

Reply to this email or reach out at devon@weare42solutions.com if you want to understand how we operate and what a conservative private credit allocation looks like right now.