Do More. Do It Better. Don’t Do New.

Hey Everyone,

I’ve been thinking a lot about momentum lately.

As entrepreneurs, we’re wired to chase new. New ideas. New models. New opportunities. We get bored fast. We crave the next play. We’re not just builders—we’re hunters. And if you’re anything like me, you probably feel like you need to build something new in order to unlock that next level.

But here’s the truth I’ve come to grips with: I don’t need to do anything new. I need to do more of what I’m already doing—and do it better.

Right now, 42 Solutions is fully built out.

I have my capital model locked in (5 capital levers and brokering overflow).

The marketing machine is live (IG, YouTube, Capital Edge Newsletter, 42S newsletter).

My ops team is in place (Julian, Mackenzie, Ashley).

I brought title review and loan docs in house.

I’m meeting with an audit firm Friday to tighten up our financial backbone.

In other words, the infrastructure is there. The plan is in motion. The system is built.

Now it’s about repetition, refinement, and volume.

And yet, I still catch myself thinking… what if I launched a fund?

What if I started buying boring businesses?

What if I leaned harder into media or launched another brand?

It’s the default instinct for builders. But I’m realizing that growth doesn’t have to mean new. In fact, "new" is usually a distraction from what actually works.

The most successful operators don’t have a thousand ideas. They have one they execute 1,000 times.

This is especially true in real estate, private lending, and small business. The biggest wins don’t come from complexity. They come from clarity.

So if you're already doing something that's working—even in a small way—do more of it. Do it better. Don’t switch lanes. Sharpen your edges.

In my world, that means:

Keep deploying capital methodically.

Fund smart, safe, high-margin loans.

Show up with clear insights through content.

Keep the team focused and the operations lean.

No new moves. Just better execution.

If you’re building right now, here’s my challenge to you: Before you pivot, ask yourself: have I fully maximized the thing I already know how to do?

If the answer is no—you don’t need a new strategy. You need more reps.

Stay focused. Stay boring. Stay aggressive.

DK 💰

Founder, Kennard Capital & 42 Solutions