Do More, Do Better, and Do It Longer

By Devon Kennard

Every season of my life, whether in the NFL or in business, has reinforced one truth: success usually isn’t about finding something new. It’s about identifying what’s already working—and having the discipline to push it further than most people are willing to go.

That’s the theme of 2026 for me:

Do More. Do Better. And Do It Longer.

Each piece matters. Each one requires its own mindset. And together, they create consistency, scale, and longevity.

Let me break down what each one means for me heading into the new year.

1. DO MORE

Most people think they need new strategies.

In reality, they just need more volume of the things already producing results.

In my business, 2025 showed me exactly where the momentum is:

• Quality borrowers coming to 42 Solutions

• Deals getting done fast

• Strong returns with controlled downside

• A growing reputation in Arizona for certainty and speed

The answer isn’t to pivot.

The answer is to increase the reps.

In 2026, “Do More” means:

• More capital deployed into high-quality deals

• More communication with borrowers and partners

• More top-of-funnel relationships

• More disciplined opportunities, not random ones

When something is working, the biggest mistake is treating it casually instead of doubling down.

This year, I’m doubling down.

2. DO BETTER

Doing more only works if the foundation is strong.

This is where refinement comes in.

When I think back to my NFL days, the guys who lasted weren’t just physically talented—they were constantly refining. Footwork, angles, leverage, habits. Small improvements stacked over years.

That same principle applies to my business now.

In 2026, “Do Better” means:

• Sharper underwriting

• Cleaner systems inside 42 Solutions

• Faster internal communication

• A better borrower experience end-to-end

• Tightening risk controls without slowing down deals

This isn’t about perfection.

It’s about optimizing the parts of the machine that already run well.

“Do Better” is what protects you from the downside when you scale up the “Do More.”

3. DO IT LONGER

This is the separator.

Most people can work hard for a season.

Very few can stay consistent long enough to let compound interest do its job.

Longevity was my edge in the NFL.

Not talent. Not flash. Longevity.

Being able to show up year after year, master my role, and stay locked in when other guys got bored or distracted—that’s what kept me on the field for nearly a decade.

In 2026, “Do It Longer” means:

• Staying committed to the strategy even when it stops feeling exciting

• Sticking to the fundamentals when everyone else starts pivoting

• Continuing to refine long after others lose patience

• Letting time work in my favor

People underestimate how long real success takes.

They want the payoff without the repetition.

I’m committed to the repetition.

THE FORMULA FOR 2026

When you combine these three—more reps, better reps, and sustained reps—you create something that looks

simple from the outside but is incredibly hard to compete with.

That’s how you build longevity.

That’s how you build real wealth.

That’s how you create an edge that compounds.